Our Journey

Gobstopperz was started 10 years ago by Kiwi mum, Brooke.

She made her first one simply because she needed it, and then continued making them because other mums needed them too!

Gobstopperz was designed to stop the endless “midnight dummy runs” as Brooke's family called them. Both her children suffered from eczema, making them very dependent on their dummies for comfort. Like many mums, Brooke was already sleep deprived and not keen on getting up to search for soothers at all hours of the night.

There were plenty of “cutesy” soother holders on the market, but they lacked style and features. So, Brooke designed something that had contemporary style yet still provided sensory play, had a cuddly (they are great sleep signals), could hold a soother securely, and also had satin tags as children love the feel of satin. 

In 2025, Gobstopperz was purchased by new owners, Sam and Toby.

We found Gobstopperz early on (before there was even a website!) for our son. He loved it so much, we had to buy a back up. Then, when our twin girls were born a few years later, there was no hesitation to get them their own Gobstopperz too!

It’s not just soothers, dummies and pacifiers that Gobstopperz can hold, either. Along the way, we’ve discovered they are a great holder for teethers and rattles. You can also attach your Gobstopperz to car seats, pram straps and many other things to keep baby entertained. Or, use it as a sanitary soother holder thanks to the Roll, Wrap & Snap function.

At first, they helped Brooke's own babies. Now, they've helped comfort and encourage thousands of other babies to find their soother on their own and settle themselves back to sleep.

This New Zealand designed and made baby product really is the item you never knew you needed until you have one (or two!). We hope you love them as much as we do!