Our Journey

Gobstopperz was started 10 years ago by Kiwi mum, Brooke.

She made her first one simply because she needed it, and then continued making them because other mums needed them too!

Gobstopperz was designed to solve one of the most frustrating parts of early parenthood: the constantly lost dummy. Both Brooke's children suffered from eczema, making them very dependent on their dummies for comfort, and like most mums, she was tired of hunting for dummies that had a habit of disappearing the moment they were needed.

There were plenty of "cutesy" cuddly's on the market, but they lacked style and features. So, Brooke designed something that had contemporary style, was genuinely cuddly, could hold a dummy securely, and provided sensory play with added satin tags. Because children love the feel of satin. 

In 2025, Gobstopperz was purchased by new owners, Sam and Toby.

We found Gobstopperz early on (before there was even a website!) for our son. He loved it so much, we had to buy a back up. Then, when our twin girls were born a few years later, there was no hesitation to get them their own Gobstopperz too!

And, it’s not just dummies that Gobstopperz can hold, either. Along the way, we’ve discovered they are a great holder for teethers, rattles, or even small toys. You can also attach your Gobstopperz to car seats, pram straps, play gyms and many other things to keep baby entertained. Or, use it to keep a dummy clean when not in use thanks to the Roll, Wrap & Snap function.

At first, they helped Brooke's own babies. Now, they've become a much-loved companion for thousands of other little ones, helping them find their dummy on their own when they need it.

This New Zealand designed and made baby product really is the item you never knew you needed until you have one (or two!). We hope you love them as much as we do!